Types of Corporate Videos
The corporate video is an excellent way to communicate with a wide range of audiences in an engaging manner. It is far more effective in conveying key messages clearly and succinctly than large blocks of text and is far more engaging than large blocks of text.
1. Branding video
This is the video that should be featured on your website’s homepage or About Us page. It should encapsulate your brand in a single short, catchy video. You could use it to tell your brand’s story, highlight your values and what you stand for, or simply state what you do, why you do it, and how you differ from the competition. This should be the main piece of video content that clearly communicates to your customers who you are and why they should visit your website.
2. Conferencing or exhibition film
If you plan to exhibit at a conference or exhibition, this is the film you should show at your booth. Whether you show it on a large TV screen or a laptop, this film must explain who you are and why you are exhibiting. Unlike the film above, this video can go into greater detail about the products or services you offer. If you know the types of people who will attend the conference or exhibition, you can tailor your video to provide them with the information they will need.
3. Videos for Social Media
Have you noticed that images and videos dominate your social feeds? And that any text updates you send get lost in the scroll? This is due to the algorithms on some social channels, such as Facebook, ensuring video content is more likely to be served to your followers. Short, often emotional videos, social media videos encourage your audience to share them.
4. Email video: Types of Corporate Videos
Including a video in an email increases the click-through rate by 200-300%. If that wasn’t enough, simply including the word “video” in the subject line increases open rates. Many email services, including Gmail, cannot currently play embedded videos, so a screenshot of the video with a play button graphic on top is a good way to include a video that you are sure your recipient can view. Link this image to a video holding page, either on your website or on a video hosting site, so that when they click it, they are taken directly to the video.
5. Video FAQs
Many websites have a FAQ section that answers frequently asked questions about their brand, product, and/or service. These sections can be text-heavy, long, and dry, so adding a video makes it a much more appealing proposition. The video could feature an employee answering questions to the camera or clever animation. Using a video for this section of your website allows visitors to quickly and easily find the information they require.
6. Video testimonials
You must have received a lot of positive feedback from your clients and customers who are raving about your products and services. Perhaps they’ve given you case studies and quotes that you’ve already shared with other potential customers. Filming this testimonial is a great way to make it even more compelling. You can film a simple piece in which your customers answer questions about how your product or service aided them. You can also use text or animation to provide important information and data about the benefits your brand purchased for them.
7. Videos of product demonstrations
64% of users are more likely to buy a product online after watching a video*, so instead of crafting compelling but lengthy product descriptions, why not use video to showcase the product or service and how it works? This is especially useful if you have a lot of different features that are difficult to explain. This type of video can include an actor or employee demonstrating the product, an animation, or even a whiteboard animation-style video.
8. Video for new recruits
A recruitment video is an excellent way to attract applicants. Showing them your offices, providing insight into the company culture, and explaining the role in detail via video sets you apart from other job postings. It also allows you to provide more information about the company to potential applicants without them having to read a lengthy job description. Videos like this one are great for broadening your search and reaching out to more people through non-traditional channels like social media.
9. Training videos
Training videos make it much easier for new members of your team to learn internal procedures and programmes. These videos are also great for teaching security and compliance aspects of the job.
10. Internal communication video
If you frequently need to convey important information to your employees, perhaps creating a series of video resources would be more convenient. These videos could be used as induction videos to introduce new hires to the company’s history and procedures, or they could be used to explain your brand identity and guidelines.
